They say food is something that never gets out of demand in the market. The reason is attributed to the fact that humans need food for survival and growth. With the same logic, we can as well say since every outfit requires jewelry for perfection, then the jewelry business would as well also be high in demand. I mean who doesn’t want his outfit garnish with those sparkling precious little stones? The law of demands and supply means that the jewelry market can be really productive. But it’s not all about the demands for a commodity that makes merchants have high sales; it’s about meeting those demands rightly. In other words, there’s a way to how these things work, in this case, an ultimate guide.
Reselling jewelry can be a nice way of getting you started in the world of e-commerce. You might already have a physical store or are just starting out. But it is important to know that having an online store is crucial for your jewelry business.
However, it can be a bit tasking to start up an online jewelry store. This is because you have to find solutions to challenging tasks like shipping, marketing, and very importantly, starting to up the online store.
If you’ve been bothered about all these, then just know that we got you covered.
To make things easy, we have come up with simple steps that’ll give you free access to the world of e-commerce.
Finding Your Space
The internet is quite a big place. And finding where to start can be overwhelming. So we have detailed a guide on the major places you can market your jewelry. They are listed below.
- Online market places: market places like eBay, Amazon, and Etsy can be a good starting point for your jewelry resale.
- Social media platforms: platforms like Instagram and Facebook can also be a great tool in marketing your jewelry.
- Your personal online store: You can build your online store using platforms like Shopify.
All that said, it is important to know that the best place to resell your jewelry all depend on your goals, needs, and audience. We often advise most sellers to build their own online store. This is because selling on social media platforms and market places can become restricted in a short while. But with your own online store, you get the freedom of integrating multiple platforms.
Best Way to Build Your Online Store
The best way to build your own online store is by using an e-commerce website builder. These website builders will help you to build your online store. It also gives you total control over your website. You don’t need a tech or coding skill to use the website builder. All that’s required is an internet connection. Examples of e-commerce website builders are listed below.
- Shopify
- BigCormmerce
- Wix eCommerce
- Squarespace
The website builders listed above are some of the best you can use or for reference.
When you have finished building your website, the next thing to do is sign up for a premium plan. This will help you to get the best out of your jewelry business with more personalized functions.
Afterward, you’ll need to pick up a domain name. The domain name will be the address of your website, use a simple but impressive domain can help with your future sales a lot. Make sure to take high-quality pictures of your jewelry stock. After you have done that, it’s time to upload your jewelry online. After the successful upload, it’s time to integrate a payment system with your online store. You can also set up shipping. When all this is done, you can now preview and test your website. If it is okay, then launch your website.
Finding a reliable wholesale jewelry supplier
After all the infrastructures are being built up, you should focus your work on locating a quality wholesale jewelry supplier to support your online jewelry sales. As you can see there are tons of wholesale jewelry suppliers, but how to sift the best ones to use and even rely on? We hereby discuss some useful tips you should bear in mind.
- Shortlist your jewelry suppliers according to your target clients
You will get many jewelry suppliers there online using Google or Bing, however are they all fall into your jewelry category? You may want to sell 925 sterling silver or rose gold jewelry only, so you want to shortlist the qualified relevant jewelry wholesaler such as JewelryBund. Do read the wholesale jewelry supplier “about us” page carefully, do they have own factories or just being a reseller like you? Finding the original source for supplying your business can better facilitate your sales with better margin and even long term business development.
- Payment methods and Shipping
When you procure wholesale jewelry online, you always want to make sure your transaction is safe with escrow program if possible. You do not want to be scammed for nothing after payment, right? So do make sure the supplier can accept major online payments such as Paypal, so you are always protected for buying your jewelry. Shipping is another important aspect you should never ignore. In most cases, you are buying from abroad considering the competitive cost advantages, therefore always consult your supplier about which shipping methods will they use. Avoid registered airmails If you are doing resell business because that shipping method will take forever for you to receive, and you will lose your buyers for such a long time stocking. Ask for shipping through DHL, Fedex, UPS, TNT which in most cases will deliver in a week or two through air.
- Do background check and read your suppliers reviews online
To better avoid online scams, it is always advisable to do some background check of your jewelry supplier, are they legit? Do they have required certificates or documents for doing the wholesale business? Reading their former buyers reviews will also be a practical way for verifying the supplier since previous buyers will always share their stories with the buyer publicly either good or bad, so you will have a thorough and better understanding of the targeted wholesaler for buying jewelry.
Effectively marketing your business
With everything well prepared, you want to let your business go public and attract as many as viewers and potential buyers to patron your business. If you run the business on major platforms, then you will have natural traffic in the beginning, you also can accelerate the sale process by buying ads, both Ebay and Amazon have the programs you can exploit. Do make sure you monitor and run your ads effectively there to avoid spending too much but with limited sales. There are many online articles you can read about how to optimize your ads, do read and learn there.
If you are running your own website store, unfortunately you will have no traffic in the very beginning. So you do need to spend much more efforts to advertize your store online. Usually, most of the jewelry online resellers will start using their own social media connections. By posting your products, promotional videos, personal creative ideas and experiences about how to wear the jewelry can help draw people’s attentions and obtain some deals to some extent, however you need to plan for long term business development if you want to be successful in the industry. So you want to expand your business influences by setting up your business pages on social media platforms such as Facebook, Twitter, Youtube or Pinterest, then attract more fans and make sure they can stay with your brand or business. Buying social ads will also be effective and fast in this scenario, still balance the effect and cost will be highly crucial for start-ups. Considering the registration of your own brand and the local business registration when you reached certain point of scale of sales, so that your jewelry resell business will become more legit and healthy either to your clients or your future business prosperity.
By following these few steps, you can now start a successful online jewelry resale business and enjoy the handsome sum of profit.
