As we all know marketing is by all means a crucial aspect of every business, jewelry business makes no exception.
It’s an important tool to utilize, especially if you’re looking to reach a wider audience for your products. Social media is a great way for businesses to start their own marketing strategy. Since Facebook is one of the most visited websites in the world, it’s only rational to take advantage of this platform to promote your own jewelry store and attract more visits and leads through this social media channel.
Why Should I Choose Facebook to Promote My Jewelry Store?
There are a lot of reasons why you should choose Facebook to market your jewelry store. The general gist of it is that this platform is focused on targeted engagement. If you did your Facebook promotion right, more people would see your jewelry business and these people are selected audiences by Facebook who are more likely to buy your jewelry collections online.
Facebook also has a lot of tools that businesses can use regardless of their size and experience. Even if this is your first gig at marketing and promotion, a couple of hours of tinkering through Facebook will be more than enough for your marketing strategy to succeed.
Aside from promotion purposes, having a Facebook profile will also help you legitimate your business. Put yourself in your customer’s shoes — if you look up a business online and they don’t have any sort of online presence, would it appear that the business is trustworthy for you to buy from?
Additionally, having a Facebook profile or business page will improve your business website social signal which furtherly prospell your official website SEO.
Having so many merits listed above and more, you may eager to know how to promote your jewelry business on Facebook and to be succssful for your marketing on the platform. So let us move forward to initiate the essence of the sharing…
How to Promote Your Jewelry Store Through Facebook
Now, let’s get down to the business of starting a professional Facebook presence. Promoting your jewelry store isn’t that hard to do on Facebook. What’s more, is that you can do it for free or you can pay a little extra to advertise your page or post all over the platform.
Here’s a complete guide on how to promote your business on Facebook:
- Create A Separate Business Page
It’s likely that you already have your own personal Facebook account so it’s important to understand that you should create a separate business page for your own business. Don’t mix your business posts and your personal posts to avoid any confusion!
The difference between using your own Facebook profile versus a Facebook page is that a Facebook page is geared towards making publicity. Whether it’s for a public figure, organization, or business like yours.
To create your Facebook page, you can either integrate it into your personal Facebook account or create a separate account for it.
For convenient purposes, just sign in to your account and go to the “Pages” tab. Under this tab, you’ll have an overview of the current Pages that you manage (either as a creator, admin, etc.). Click “Create New Page” and you can start customizing your Facebook page.
- Customize Your Business Profile
It’s important that you don’t skip on any information when filling up the profile of your page. The more accurate and complete your profile is, the easier your audience can locate your page. It is advisable to list as detailed business information as possible on your business page, so your potential buyers can find what they are looking for at one-stop at your Facebook business page.
When it comes to profile customization, don’t forget the following:
- Business name
- Username/Vanity URL
- Website
- Address
- Contact Number
- Business Hours
- Profile Photo and Cover Photo
- Call for Your Friends to Like Your Facebook Page
Now that you created a Page, the next thing to do is to have initial Page followers. Go back to your own personal Profile and invite your Facebook friends to like your Page.
Every Page owner doesn’t skip this step because this is the best, free way to gain Page likes and followers. By inviting your Facebook friends to like your Page, they’ll receive a notification on their end where they can instantly like your Page without having to look for it. However, be aware that you need to be moderate using the invite function because Facebook is always being harsh towards spams, you may ignite punishment for inviting too many friends at a short time span or use the inviting function too often, so use it wisely to avoid being punished.
It’s also better to encourage your family and friends to share your Page. They can also do the same invite function so your Page will reach a broader audience than your personal Facebook page.
You can also run reward invite campagnes among your fans, so your friends and fans will be encouraged to invite even more people to like to business page there.
- Create Engaging Posts
Posting regularly on Facebook is the key to Facebook marketing. Your online presence doesn’t stop by just creating a Page. It’s only a tool for your business to connect with your audience.
A good way to create engaging content is to go out of your products. Since it’s less likely that you’ll have new products every day for you to share, you can also write articles and share publicity materials related to your jewelry business.
Here are some ideas for your content that doesn’t include the front-end of your business (a.k.a. the products):
- Behind-The-Scenes production.
- Facebook Polls to ask for insights from your customers.
- Jewelry-related tips and tricks.
- Feature Posts for your customers.
Make your Facebook page a one-stop-shop for all the jewelry needs. Posting something other than your products is a great way to make your audience feel welcome. By fostering that community, you’ll be able to create an effective following for your brand.
- Utilize Paid Advertisement
Not all small businesses make use of the paid advertisement features of Facebook. It really depends on the current scale of your jewelry business and how big you want to go in the future.
There are several ways that you can do a paid advertisement on Facebook. Here are the basics of them:
- Boosting the existing post. At the end of every post, you’ll notice that Facebook shows your engagement statistics which includes the number of people that saw your content. If you want your post to be seen by people outside of your followers (without them sharing it), you can boost your post for it to appear on other people’s Newsfeed.
- Collection ads. This is a type of advertisement that is only shown on mobile devices. Through collection ads, you can put a maximum of your five products where people can click on them to buy.
- Carousel ads. This type of ad is like collection ads but instead of it being limited to your products, you can customize your carousel to include up to 10 images or videos. You can also add a link to every picture. This type of ad is perfect if you want to showcase your product’s features or introduce your business to the public.
Promoting your business through social platforms such as Facebook becomes an indispensable aspect to the success of your jewelry business marketing, so the earlier your initiate the Facebook promotion, the better you can improve your SMO on this social platform will largely determine the success of your jewelry store and business development.
